Peripheral artery disease (PAD), while not as well known as other cardiovascular diseases, can have serious outcomes if left untreated. Awareness is key to prevention and/or early, effective treatment. PAD is not talked about as much as heart attacks, strokes and other more "mainstream" cardiovascular diseases, but it shares common risk factors such as smoking, diabetes, high blood pressure and cholesterol. PAD, ...
In a recent article by Michael Burton titled "Should hospitals get rid of their fast food chains?" and posted on Ragan's Health Care Communication News, Corporate Accountability International spokesperson Sara Deonexplained that "one in three children will develop type 2 diabetes as a result of diets high in McDonald's-style junk food." Yet according to Physicians Committee for Responsible Medicine, who surveyed more than 200 hospitals last year, the top five "worst hospital environments" had at least one fast food...
According to the National Stroke Association, a stroke is a "brain attack" that occurs when a blood clot blocks an artery or when a blood vessel breaks, interrupting blood flow to an area of the brain. When either of these things happens, brain cells begin to die and brain damage occurs.
The good news is that from 1998 to 2008 the annual stroke death rate was reduced by approximately 35%, possibly due to better education and healthier lifestyle choices.
The bad news is that National Stroke...
The U.S. has an obesity and diabetes epidemic. Both are related to inactivity – and both can be reversed! Adding just 15 minutes of activity a day, such as walking or running, can lead to an average of a 10 pounds loss in one year. Exercise has been called “the fountain of youth” and it will make you feel years younger.
Walk or Drive?
I am often perplexed by how many of my friends are reluctant to walk. Yes, we have cars and trucks to get us from point A to point B, but where is the desire to feel your legs get some action from time to time? My family always wonders why I park the car as far away in the lot as possible while my wife will circle the lot for the closest parking space. Fortunately,...
As one of Medicom Health Interactive's owners, I was invited to the Governor's Job Summit held in St. Paul, Minnesota on Oct. 25, 2011. Since we plan on growing our workforce by nearly 20% in the next few months, I was especially interested in learning where Minnesota's job growth is heading.
Minnesota is known as a pioneer in healthcare and computer technology. Since Medicom...
The untimely passing of Apple CEO Steve Jobs has dominated the media recently. What can you, a healthcare marketer, take away from all that Steve Jobs has done? Clearly, his career can serve as an inspiration for healthcare marketers' to think outside the box, to take risks and follow one's instincts, and to embrace constant change.
First and foremost, don't be afraid to deviate from the norm. Just because a competitor has a TV commercial does not mean you should. Will another magazine ad really separate yourself from the crowd. Steve Jobs built the Apple brand around the motto, Think Different. As Jobs said "there is more than one color car on the streets, why not more than one color computer?"
That makes it even more important for...
The Digital Marketing for Medical Devices conference I recently attended covered trends in health care marketing for both patients and medical professionals. In part 1 I discussed the growing importance of marketing directly to health care consumers. Marketing to health care professionals will continue to be important. In this section, I will discuss some of the most important trends that are emerging to capture the attention of busy clinicians.
Sales representatives who need access to health care professionals are becoming less and less cost effective. However, the reality is that sales...
At the recent Digital Marketing for Medical Devices conference, held in in Minneapolis August 2011, one key message rang out above all others: advancements in technology are causing a shift in how health care marketing messages are delivered to patients.
The health care field is seeing a dramatic shift away from physician-centric marketing practices. In its place, companies are looking to empower patients by providing them with immediate answers online, either through personal computers, smartphones or tablet computers. Patients are increasingly using smartphones and tablets to do their research and are discussing their health care experiences with peer groups in a global community. Patients...
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