Anonymous PharmaTreating Hypertension with Drug X
One of the most effective ways to advance the case for any particular therapy is to develop a strong economic argument. And by far, the most engaging way to present the economic argument is through interactive demonstration where differing variables validate the outcome.
MHI created this interactive tool on behalf of a large biopharma company to help it make the economic argument for a high blood pressure drug. Treating Hypertension with Drug X is a full economic model with references that allowed that company to demonstrate powerful cost savings associated with their drug. This tool encourages end users to modify the inputs to customize the model to their client. Sales personnel can pre-create and save data sets for each of their clients and allow them to experiment with minor changes.
This type of budget impact model is one of the most compelling ways for any company to make their case in a demanding and competitive sales environment.
- Improved patient health
- Reduced treatment costs
- Increased awareness