Medicom Health Interactive, is honored to once again be included in Minnesota Business’ list of 100 Best Companies To Work For in the Small Business category. The list recognizes Minnesota companies and organizations that lead the field in benefits, work … Continue reading
Medicom Health Interactive, an active participant with the Minnesota Health Action Group: March 25 morning session with Senator Franken, the CDC and the Minnesota Diabetes Working Group
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Our brains are generally not capable of remembering most of what we learned a day earlier. With every additional day that passes from when a consumer learns something from a marketing campaign, they retain less. Your marketing campaigns fade from … Continue reading
Several years ago, Medicom Health Interactive developed an Insomnia Cost Calculator which analyzed the costs of insomnia for a given population (accidents, absenteeism and lost productivity) versus the costs of treating a percentage of the afflicted. What we learned is that insomnia … Continue reading
The flu season is upon us, and with a vengeance. Here in Minnesota, the surge in influenza related hospital admissions has doubled in the past couple of weeks, and state health officials indicate the current spread of the flu is approaching the … Continue reading
The upcoming publication of the long-awaited National Heart Lung & Blood Institute‘s (NHLBI) treatment guidelines for high blood pressure, high cholesterol and obesity will be the most significant medical announcement to come out in recent years. Although not as well publicized … Continue reading
On January 31, 2013, I attended a fascinating seminar titled “Awakening the Giant: ACO Collaboration with UnitedHealth Group” at the College of St. Thomas Opus College of Business presented by Chris Pricco, Sr. VP Accountable Care Solutions, Optum. The essence of … Continue reading
The EVALIA Heart Health Risk Profiler and Diabetes Risk Profiler have won the 2012 Summit Emerging Media Award (EMA). Both profilers received the Leader Award. The Summit Emerging Media Awards recognize and celebrate the accomplishments of the world’s communication pioneers who are pushing the bounds of … Continue reading
EVALIA has won two Web Health Awards for the Evalia Breast Cancer Risk Profiler and the Evalia Diabetes Risk Profiler. The Breast Cancer Risk Profiler received a Silver Award in the Web-based Resource Tool category, while the Diabetes Risk Profiler received a Merit … Continue reading
Medicom Health Interactive (MHI) and CareTech Solutions have entered into a partnership that will offer additional solutions to each other’s client base. MHI is a leader in providing interactive online health risk assessments for industries such as pharmaceutical, medical device, … Continue reading
LifeScience Alley, the largest state-based life sciences trade association in the U.S., hosted its Annual Conference at the Minneapolis Convention Center on December 5. This year’s theme was Today’s Science – Tomorrow’s Healthcare. Medicom Health Interactive’s Chief Medical Officer, James … Continue reading
Ah, we kinda have a reputation for crazy holiday cards, and this year’s is no different. Click here to visit the landing page for this year’s offering.
Opinions are split on the value of offering incentives for wellness health risk assessment completion to employees or plan participants. Certainly it is valuable to employers and insurers to gauge the health of their populations, but there is a division … Continue reading
The landmark “F as in Fat” Study by the research group, Trust for America’s Health, paints a dismal picture of the growing obesity epidemic. Our unhealthy lifestyle of overeating, poor nutrition, and inactivity has led to a train wreck of … Continue reading
The work to translate complex data into accessible information is called “Translational Research.” To improve human health, scientific discoveries must be translated into practical applications. Such discoveries typically begin at “the bench,” with basic research in which scientists study disease … Continue reading
Approximately 18,000 global health professionals specializing in cardiovascular medicine and research converged on Los Angeles this past week for the annual American Heart Association Scientific Sessions. Perhaps the biggest news from the Sessions was the presentation of data for a … Continue reading
A HUGE congratulations goes out to Medicom Health Interactive’s own, Paul Donnelly, who won (yes, WON!) this year’s Mankato Marathon with an incredible time of 2 hours, 49 minutes, 38 seconds. Paul’s time, only about 5 minutes off his personal … Continue reading
Our EVALIA® Heart Health Profiler has won a 2012 Beacon Award by the Minnesota Health Strategy Communications Network. The Beacon Awards recognize excellence in health care marketing, communications, web-based strategies and public relations. The award will be presented at the … Continue reading
I never dreamt getting a simple injection could put me at risk for fungal meningitis. In early June, I received an epidural to inject a steroid into my back for back pain relief, which had kept me nearly bedridden. Today, my … Continue reading
Medicom Health Interactive’s Chief Medical Officer, Dr. James Reynolds, is instrumental in our new program development and existing program enhancement. Dr. Reynolds works closely with the sales and account management groups to bring clinical perspectives to ensure best practices and … Continue reading
Even world-class athletes can have a growth disorder. In the world’s most-viewed sporting event, soccer, most armchair experts agree that Lionel Messi is the world’s premier player. At only 5′ 7″, Lionel Messi can accelerate faster, cut quicker, and jump higher than almost … Continue reading
We all deal with lack of motivation at one point or another. We know we should exercise but we’d rather watch T.V. We know we should order a salad but that cheeseburger at the next table over looks too good … Continue reading
We all have busy jobs these days. But I often hear the term “crazy busy job” when talking with hospital marketers around the country. These folks are busier than busy. I found a book called Crazy Busy: Overstreched, Overbooked, and About to … Continue reading
Some parents are choosing not to vaccinate children while others fear the risk from non-vaccinated playmates. This is a dangerous trend. I never had a chance to meet my father-in-law, Lyle Johnson. He died in 1972 at the age of … Continue reading
Making it easier for patients to find what they are looking is the first step toward an effective hospital website. Continue reading
The Center for Medicare and Medicaid Innovation’s competitive funding opportunity spursplanning for new payment & service delivery models. Continue reading
The recent discontinuation of an Alzheimer’s vaccine means the cost of AD continues to weigh heavily on caregivers. Continue reading
How are the rest of us different from top athletes? Apparently, it’s all your VO2 max numbers. Continue reading
Some consumer groups are not satisfied with only banning BPA plastics in food-contact materials for children. Is more protection needed? Continue reading
Young age equals with greater success in many sports. Yet in some sports, age can be turned into an asset. Continue reading
Health Care Reform as prescribed by the ACA (Affordable Care Act) offers opportunities and challenges for hospitals and doctors. Continue reading
There has been much ado lately about the possible correlation between non-nutritive sweeteners and weight gain. But an article in MedPage Today takes a more reasonable approach, advising caution and common sense when adding sweeteners instead of sugar. Continue reading
Now available for licensing, this is the second in a series of oncology assessments released by Medicom Health Interactive. Continue reading
The EVALIA® Prostate Cancer Risk Profiler is now available for licensing. This is the first in a series of oncology assessments released by Medicom Health Interactive. In the EVALIA(R) Prostate Cancer Risk Profiler, men learn their risk of having prostate cancer … Continue reading
The EVALIA® Breast Cancer Risk Profiler is now available for licensing. This is the second in a series of oncology assessments released by Medicom Health Interactive. Breast cancer is a fearful topic for many women. The EVALIA Breast Cancer Risk … Continue reading
The latest breast cancer screening controversy may actually be a fairly small difference of opinion. In 2009, the United States Preventive Services Task Force (USPSTF) recommended that routine breast cancer screening by mammography begin at age 50. The USPSTF also … Continue reading
After a long tenure at our former office space, MHI moved to a new office on the banks of the Mississippi. Our recent expansion required the additional capacity that Mill City Place http://millcitytimes.com/mill-district-cornerstones/Place provided and it is already feeling like home. Earlier … Continue reading
Hospital grading sounds like a great idea, but in practice, the current hospital grading scale may be as confusing as it is helpful. A recent article in the Minneapolis Star and Tribune discussed how patients can go to web site to find … Continue reading
What is stopping you from taking vacation this year? Lack of time off, fear of what will happen while you are away, the pile of emails waiting for you when you return, or lack of funds? According to a survey … Continue reading
You already know that smoking is bad for your lungs and heart and that it causes wrinkles and yellows teeth. Now there is evidence that smoking causes skin cancer: http://www.healthnews.com/en/news/Smoking-tied-to-one-type-of-skin-cancer/0AVnP8B3P62eht6TQRYlby/
First, the bad news: Almost two thirds of women will die from heart disease with no previous symptoms, and 1 in 3 currently has some form of heart disease. Women are more likely to die of heart disease than from … Continue reading
The Gail Model Breast Cancer Risk Assessment Tool used by the National Cancer Institute (NCI) on their website is based on the Gail Model developed by Dr. Mitchell Gail of the NCI’s Division of Cancer Epidemiology and Genetics. Medicom Health … Continue reading
Improving medication adherence is important to doctors, patients, and drug makers. Pharmaceutical companies have long attempted to understand why patients can be resistant to taking prescribed medication. A new project works on demonstrating to patients the drug’s impact on their … Continue reading
Once upon a time, fair skin was a particularly desirable trait. In 1812, the Brothers Grimm published a collection of folk tales. Among them was Snow White, the story of a beautiful young girl with “skin white as snow, lips … Continue reading
Dehydration occurs when our bodies lose more water than the amount that is taken in. More water is moving out of cells than the amount of water we are drinking. Continue reading
The American Diabetes Association Scientific Sessions 2012 (72nd) held in Philadelphia, PA brought together some of the nation’s leading endocrinologists and researchers to one place to share advances in our nation’s number one health problem: Diabetes. Medicom Health Interactive is … Continue reading
Pre-diabetes in children ages 12 to 19 rose from 9% to 23% over the study period of 1999-2008, according to a recent study published by the American Academy of Pediatrics. The conclusion of the study indicated that American adolescents carry a … Continue reading
EVALIA® Heart Health Profiler has won a Gold Web Health Awards, honoring the best digital health resources for consumers and health professionals. Medicom Health Interactive’s EVALIA® Heart Health Profiler earned top honors in the Best Web Based Resource Tool. Each … Continue reading
Joel Cessna, VP of Sales from Medicom Health will be attending America’s Health Insurance Plan’s Institute 2012 in Salt Lake City June 20 – 22. The conference focuses on decisions that affect the nations changing healthcare environment, new trends, and … Continue reading
When measuring the success rates of an online health care marketing or education campaign, there are dozens of metrics. No matter how you measure it, the goal is to get visitors to take action after visiting your site. Consider this … Continue reading
Earlier this year I decided to try and complete my first triathlon. I embarked on a rigorous training schedule and was looking forward to the challenge. My secondary goal was to lower my heart age and 10 year risk during my … Continue reading
TTR-FAP (Transthyretin Familial Amyloid Polyneuropathy) is a rare disease that is difficult to diagnose. Identifying symptoms can lead to early, effective treatment. Continue reading
Medicom Health Interactive, creator of EVALIA Personal Health Profilers, is honored to be included in Minnesota Business’ list of 100 Best Companies To Work For in the Small Business category. Continue reading
The 2012 Healthcare Marketing Strategies Summit showcased the benefits of social media interactive strategy for healthcare marketing. Continue reading
17th National Healthcare Marketing Strategies Summit offered interesting sessions on Physician Recruitment and Engagement. Continue reading
With Women’s Health Week 2012, there is good news about coverage for disease prevention — a welcome change from recent controversies in the news about women. Continue reading
May is High Blood Pressure Education Month and Stroke Awareness Month. Learning your risk factors can save your life. Continue reading
Asthma is a common but serious condition that affects about 25 million Americans, making it important to understand its triggers and treatment. Continue reading
Women’s Health Week is a reminder that “It’s Your Time” to take care of yourself. Often we are so busy caring for others that we neglect to take care of ourselves. Continue reading
Stop by our booth at the MHSCN Spring Conference 2012!
The conference, co-sponsored by Medicom Health Interactive, maker of EVALIA® Personal Health Profilers, will focus on the shift toward “Engaging Wellness” and preventative care, a key topic in today’s health care arena. Continue reading
We’ve moved, but we haven’t gone far! Come see our great new location overlooking the Mississippi River!
Our new office is in the historic Mill Place building, downtown Minneapolis.
Meet the new(er) additions to our staff while you catch up with old friends and check out our amazing views of the Mighty Miss!
Have a drink. Grab a bite. Continue reading
Peripheral artery disease, while not well known, can cause serious health problems or death if left untreated. Awareness is key to prevention and early treatment. Continue reading
May is National Stroke Month. Raising awareness can lower stroke risk and help save lives. Continue reading
Why are hospitals resisting the push by organizations such as the American Hospital Association to eliminate or drastically reduce the sale of unhealthy food on their campus? Continue reading
Minneapolis, MN—Medicom Health Interactive is pleased to announce the addition of Sandra Kramer as Regional Account Director for its EVALIA® Personal Health Profiler product line (www.evaliahealth.com). Sandra has more than 15 years of experience in healthcare sales and marketing. In … Continue reading
Follow me as I strive to achieve my personal goals to improve my heart health and make and let’s all set out to lower our heart disease risk and heart age together! Continue reading
Adding just 15 minutes of activity a day, such as walking or running, can lead to an average of a 10 pounds loss. Continue reading
The arrival of February means it is time for Heart Month. Heart Month is a very big marketing month for some hospitals, and an opportunity to increase patient volume and procedures in the cardiovascular service line. Continue reading
It is finally time for hospital marketers to fully embrace modern web technologies. Take advantage of better, cheaper ways to increase patient traffic, increase hospital revenue, and increase job success and security. Continue reading
Minnesota is known as a pioneer in healthcare and computer technology. Since Medicom Health Interactive combines those two strengths, we are indeed one of the “new generation pioneer companies” Continue reading
The 2011 Greystone.Net Healthcare Internet Conference offered great information on healthcare marketing and online tools. Continue reading
Join Medicom Health Interactive’s first webinar in our new free Healthcare Marketing Insights series featuring Chris Bevolo, a nationally recognized healthcare marketing thought leader. Continue reading
At the recent Minnesota Healthcare Strategy and Communications Network fall conference, social media and other marketing strategies took center stage. Continue reading
Consider promoting a community American Heart Month Health Fair as a good venue to create heart health awareness. The EVALIA™ Heart Health Profiler can be a centerpiece these events. Continue reading
The Healthcare Internet Conference 2011, in Orlando, healthcare’s most forward-thinking conference on marketing and internet technology. Continue reading
What can you, the hospital marketer, take away from all that Steve Jobs has done? Clearly, his career can serve as an inspiration for healthcare marketers’ to think outside the box, to take risks and follow one’s instincts, and to embrace constant change. Continue reading
If hospitals follow the lead of online banking, providing stimulating, compelling wellness programs and tools, they can stimulate interest in personal health and build brand loyalty. Continue reading
Medicom Health Interactive, developers of rich internet applications for global pharmaceutical companies and influential healthcare organizations, has been recognized by the Minneapolis / St. Paul Business Journal as one of the top 50 fastest-growing companies in the Twin Cities metro area. Continue reading
More than just paying for itself, EVALIA Health Profilers are a simple, turn-key method to establish additional revenue streams while connecting with new patients or existing patients, and strengthening your brand. Continue reading
Through the individual sessions and presentations at the SHSMD Annual Conference 2011, new online marketing trends became apparent. Continue reading
Medicom Health Interactive is excited to be a part of Connections 2011, the annual conference of SHSMD (Society for Healthcare Strategy and Market Development). Continue reading
The Department of Health and Human Services (HHS), with several key initial partners, today launched Million Hearts, an initiative that aims to prevent 1 million heart attacks and strokes over the next five years. Continue reading
Three new Personal Health Profilers are being created for other service areas of your hospital. Continue reading
EVALIA Heart Health Profilers Continue reading
The Digital Marketing for Medical Devices conference I recently attended covered trends in health care marketing for both patients and medical professionals. Continue reading
LifeScience Alley has announced that Medicom Health Interactive is a New Technology Showcase winner for 2011. Continue reading
At the recent Digital Marketing for Medical Devices conference, held in in Minneapolis August 2011, one key message rang out above all others: advancements in technology are causing a shift in how health care marketing messages are delivered to patients. Continue reading
Joel Cessna has been elected as MHSCN (Minnesota Health Strategy & Communications Network) Board Program Co-Chair. Continue reading
EVALIA™ Health Profilers’ new evidence-based health assessments can drive more patients to your hospital, but only if they know you have them on your website.
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The rewards of an effective assessment are great, both for the person learning valuable personal health information and for the sponsoring organization through enhanced connections with high-risk individuals who may need their services. Continue reading
After reflecting on the MHSCN conference, it became clear that the theme was: Change is happening today. Hospitals on average budgeted 5% for mobile marketing in 2011, but by next year that is expected to be 50%. Continue reading
The Microsoft Connected Health Conference that was held in Chicago last month was a provocative conference touching on a wide variety of health care related topics. Continue reading
Interval will provide support to those Medicom Health clients seeking additional cardiovascular marketing strategies and execution. Continue reading
Carrying around extra weight, smoking and other risk factors can add years to your heart age. See how old your heart is. Continue reading
Ever wonder how websites stay fast no matter how many people access them? Or how they seem to be just as fast no matter where you access them? Chances are, you don’t really think about it. But the moment that it’s not there, you’ll notice. Slow websites hurt. Continue reading
I recently had the opportunity to attend the 16th Annual National Summit on Healthcare Marketing Strategies in Orlando, FL., March 27-29. The conference came at an exciting time for Medicom Health Interactive, following the launch of our licensed online product, the Heart Health Profiler. Continue reading
The Heart Health Profiler’s very successful, early results may just confirm this to be The Hot New Idea. Continue reading
Medicom Health Interactive (MHI) creates professional 3D animations and illustrations for many of the educational solutions we provide for our customers. Our creative team has thirty-plus years of combined experience telling visual stories using many of the industry standard 3D graphics tools available. Continue reading
Mt. Sinai Medical Center recently launched MHI’s online Heart Health Profiler to bolster brand recognition in its community and reach new potential patients. Continue reading
he Heart Health Profiler is the first in a series of distributed health assessments by MHI. Others in development include risk of getting diabetes, Alzheimer’s disease, and sleep disorders. Continue reading
When the iPhone launched, it was launched without Flash Player support. For a long time, Flash Player support was said to be coming soon, but last year, Steve Jobs, the Apple CEO made it clear that Flash Player would NOT be supported on the iPhone and iPad devices. Instead he recommended the use of HTML 5. Continue reading
HTML 5 is the next version of the HTML standard that is currently in draft, but support is still not significant enough for a viable HTML 5 only solution…yet. Continue reading
Certainly smaller American medical device companies need to be taking a hard look at the future. Their challenge will be to determine how to continue to produce high quality medical devices at less cost with wider and deeper markets. Continue reading
Do you have a complex message to deliver to people to encourage them to use your product or services or make a change in their behavior? Chip and Dan Heath in their book, Switch, explain why behavior change is so hard by comparing a person facing change to an Elephant and its Rider. Continue reading
Both the Biggest Loser and the My Diabetes Health Assessment show people in a visual way that they can take steps to improve their lives. Continue reading
How do you know if you’re likely to have a heart attack? If you’re like most folks, you have no idea. What most people do NOT know is that obesity tends to dramatically raise bad cholesterol and blood pressure, which are strong risk factors for heart attacks. Continue reading